Business wire Tips for Publishing Press Releases

Writing a press release is only the first step. Once you've completed production, it'll be time to concentrate on distribution.
Of course, we're all familiar with the traditional distribution levers we can use, such as publishing the press release on our website/blog and sharing it with our social media and email followers/subscribers.
Here are some pointers to help you get the most out of your distribution.

1. Reach out to specific journalists.

Instead of blasting a pr business wire to every journalist you can find an email address for, target a few journalists who have covered your industry (and, hopefully, your company) in the past and send them personalised messages.
Join the dots. Show how what you wrote is related to what they wrote.

2. Send the release to top journalists the day before.

Allow journalists time to develop a story around your press release by sending it to them under embargo the day before it goes live.
The phrase "under embargo" simply means that they are not permitted to share the information in the press release until the time you specify.

3. To avoid competition, don't publish your release on the hour.

Avoid publishing your press release on the hour if you're using a distribution service like PR News wire or Business Wire (e.g., 1 p.m., or 3 p.m., or 5 p.m.).
What's the reason? Because most companies schedule their releases to go out on the hour, your release is more likely to get lost in the shuffle if it also goes out on the hour.
Instead, try using a more specific time (e.g., 1:12 p.m., or 3:18 p.m., or 5:22 p.m.).

4. Share your media coverage.

Even if everything goes as planned and your press release is picked up by the media, your job isn't done.
To maintain the momentum, you can launch a "second wave" of distribution by sharing the specific stories that news outlets write in response to your press release.
You can also spread the word about your announcement through digital channels such as social media and email.

https://www.prwires.com/press-release-distribution/

How To Stand Out In The News

The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content. Traditional pr news wire can still be really valuable when executed well.Instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing.Think about how you've used inbound methods to transform your marketing strategies to be more personalized, approachable, and build relationships. Those same principles apply to your PR strategy: Create content to craft your own story and use tactful outreach to get the media familiar with (and excited about) your brand. 

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